Love to Eat
Love to Eat! is a new initiative to raise awareness of the good food heritage of Blairgowrie and East Perthshire. It’s based around a series of seasonal events aimed at not only consumers but also local restaurants and hotels, and the businesses involved in production. Love to Eat! didn’t want to be just another food festival but wanted to become embedded in the community and be noticed by visitors. So, for the core brand identity, I created a graphic raspberry illustration – symbolic of the region and an icon of healthy eating.