GALE is a community organisation committed to improving the lives of people in Gairloch and Loch Ewe in Wester Ross. The organisation has been successful in raising funds and bringing new initiatives to the area for many years but needed a new, modern identity that sat well alongside significant partners, such as Highlands & Islands Enterprise and the University of The Highlands & Islands. The logo I created is based on the area’s geography and represents the land mass that links the two communities. The core elements form an abstract pattern that can be used on promotional materials, online communications and signage.


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